Unified customer profiles
Every interaction, conversation, and activity is automatically linked to a single customer record.
The CRM that Builds Itself.
Every customer interaction automatically updates contacts, activities, opportunities, and timelines, giving every team the context they need.
Conversations Become Context.
Traditional CRMs store customer data. WAC CRM turns conversations into context that every team can act on, so every team starts with context instead of guesswork.
Automatic activity track
Calls, chats, meetings, notes, and campaigns are captured and logged without manual updates.
Complete customer context
See the full relationship history before every conversation, across every team and channel.
See the Complete Customer Story
Every interaction comes together in one timeline, giving sales, support, and marketing the complete picture before every conversation.
Customer Profiles
Interaction timeline
Calls & recordings
Chat conversations
Meeting summaries
Campaign activity
Opportunities & revenue
Tasks & follow-ups
Support history
Team notes
One Customer. Every Interaction.
Every touchpoint contributes to a single customer profile, creating one continuous relationship instead of fragmented records
MANY TOUCHPOINTS, ONE SOURCE OF TRUTH
Single source of truth
Every touchpoint linked to one continuous customer journey
Voice conversations
Campaign engagement
Support interactions
Internal collaboration
Meeting transcriptsMANY TOUCHPOINTS, ONE SOURCE OF TRUTHVoice conversationsCampaign engagementSupport interactionsInternal collaborationMeeting transcripts
Single source of truth
Every touchpoint linked to one continuous customer journey
Voice conversationsCampaign engagementSupport interactionsInternal collaborationMeeting transcriptsYour CRM Works While You Work.
Customer records, activities, and opportunities update automatically, so your team spends less time managing data and more time building relationships.
Automatic contact creation
Create customer records automatically from every new conversation.
Activity logging
Calls, chats, meetings, and campaigns are logged without manual updates.
Opportunity updates
Move leads through your pipeline based on real customer engagement.
Relationship history
Keep every interaction in one complete customer timeline.
Smart record management
Merge duplicates, enrich records, and keep customer data accurate.
Track from the First Touch.
From the first enquiry to long-term retention, every stage builds on the last, giving your team complete visibility throughout the relationship.
Automatically capture enquiries and create customer records from every conversation.
Identify intent, qualify opportunities, and prioritise the right prospects.
Track conversations, pipeline progress, and deal activity in one place.
Monitor onboarding, support, adoption, and ongoing customer engagement.
Spot renewal opportunities, expansion potential, and long-term customer value.
Keep Deals Moving Automatically.
Customer activity updates your pipeline in real time, advancing opportunities, assigning owners, and keeping every deal on track.
Build pipelines that match the way your team sells.
Advance deals automatically based on real customer interactions.
Route leads and opportunities to the right people instantly.
Track pipeline health and forecast revenue with confidence.
Monitor every opportunity from first contact to close.
From Customer Conversations to Business Intelligence.
Transform customer interactions into insights that reveal buying signals, performance trends, and growth opportunities across your business.
Conversation Intelligence
Conversation Summaries
Capture every call, chat, and meeting with clear AI-generated summaries.
Sentiment Analysis
Understand customer sentiment and engagement throughout every interaction.
Relationship Insights
Reveal buying signals, risks, and opportunities hidden in conversations.
Lead Scoring
Prioritise high-value opportunities based on customer intent and engagement.
Next-best Actions
Receive AI recommendations for the most effective follow-up.
Smart Search
Instantly find conversations, customers, meetings, and key moments.
Business Intelligence
Revenue & Pipeline Reporting
Monitor pipeline health, conversions, and revenue forecasts.
Customer Engagement Analytics
Measure engagement across every channel and touchpoint.
Campaign Performance
Track outreach effectiveness and conversion performance.
Team Performance
Compare productivity, response quality, and customer outcomes.
Customer Health Insights
Identify churn risks, expansion opportunities, and account health.
Custom Dashboards
Build reports tailored to your teams, goals, and KPIs.
Make decisions with confidence using real-time insights powered by actual customer interactions.
Every interaction. One customer story.
WAC CRM brings together conversations, campaigns, meetings, support, and AI agents into a single customer timeline, so every team works from the same source of truth.
- AI Chat
- AI Calls
- AI Meetings
- Campaigns
- Customer Support
- Knowledge Base
- Sales
- CRM Automation
One CRM. Better Relationships.
One CRM for every conversation, meeting, and interaction—keeping every team aligned with customer context.